22 Sep 2017
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IPG Mediabrands launches MAGNA in India

MUMBAI: IPG Mediabrands, part of the Interpublic Group of Companies, Inc, has launched MAGNA in India.

MAGNA is the centralised IPG Mediabrands resource that develops Intelligence, Investment and Innovation strategies for agency teams and clients. The agency utilises key insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.

IPG Mediabrands India will roll out MAGNA in India from August 2017.

Two key resources of IPG Mediabrands India, Hema Malik, COO, Lodestar UM and Arun Sharma, Managing Partner, Initiative, will become joint heads of MAGNA in India in addition to their current roles.

According to independent audit companies, IPG Mediabrands is the number 2 media agency network in India working with clients like Coca Cola, Samsung, Amazon, Reckitt Benckiser, Johnson & Johnson, Heinz, Amul, Tata Motors and several others. It continues to grow aggressively by adding new businesses like BMW, Sony, Coach and Accenture in the last couple of months.

Investment

MAGNA aggregates spend across all IPG agencies to drive beneficial rates and maximum value for the clients. With $37 billion of clout in the global market, and $17 billion in the US, MAGNA controls not just the price but also the quality of the clients’ investments.

The overall investment approach and structure has been designed to provide the best of both worlds for the clients: the benefit of aggregate scale and negotiation while protecting each individual client’s needs.

MAGNA’s Sports & Live Events is the dedicated sports investment division that manages US media spends on behalf of the clients across all sports and entertainment outlets.

Innovation

As data and technology continues to transform the advertising and marketing industry, MAGNA Innovation team aims to identify, understand and activate new media buying approaches. Through emerging media and tech-enabled solutions MAGNA helps the agency partners deliver optimal performance and business results for the clients.

Intelligence

MAGNA Intelligence is the go-to source on advertising and media for Wall Street and 30+ major media companies.

“MAGNA ad forecasts have set the industry standard since 1950. It is the most trusted source for advertising revenues and advertising costs globally. MAGNA forecasts are frequently quoted by financial analysts as well as the trade press and financial press across the globe,” an official release said.

Some of the most popular and widely used and circulated reports include, Media Economy Report, Global Advertising Forecast, The Programmatic Reports and several others.

Shashi Sinha, CEO, IPG Mediabrands India, said, “We spent the last 5 years integrating and aligning the IPG Mediabrands businesses in India and in the process we have consolidated ourselves at the second largest media investment network in the country. Going forward our aim is to make IPG Mediabrands the most sophisticated and cutting-edge media holding company in India. Therefore it will be our endeavor to bring in new line of global services to the country that will deliver better results for our client’s businesses.”

He further added, “While we have firmly placed ourselves as the number 2 media network in the country, the ambition is to further improve our market share in India. One of the ways of doing that will be launching the most advanced and pioneering services in India that will help us transform the entire media business in India.”

Talking about the launch, Hema Malik, said, “I am extremely charged up on this new responsibility. Our scale backed by market intelligence and strong relationship will give us a competitive advantage in the dynamic media marketplace.”

Arun Sharma, said, “There is lot of latent potential within the agency that’s going to be unraveled with launch of Magna for the betterment of the whole ecosystem, i.e., our clients, media partners and the agency. I believe the timing is just right and I am absolutely delighted with the new responsibility.”