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IAA India Chapter launches IndIAA awards for creative advertising

MUMBAI: The India Chapter of the International Advertising Association (IAA), in its Silver Jubilee year, is gearing up to launch the IndIAA awards for “hard working creative advertising”.

Unilever COO and Hindustan Unilever non-executive chairman Harish Manwani will chair the jury of senior business leaders including PepsiCo India chairman and CEO D Shivakumar, The Titan Company MD Bhaskar Bhatt, Tata Motors president-passenger vehicles unit Mayank Pareek, Kellogg India MD Sangeeta Pendurkar, Standard Chartered Bank global CMO and regional head South Asia Sanjeeb Chaudhari and State Bank of India MD B Sriram.

Manwani commented, “Creativity is critical to great advertising – advertising that ultimately helps to build successful brands. I am very glad that the India Chapter of the IAA has decided to institute the IndIAA awards to celebrate honest advertising that works hard in the market place. Effective advertising implies the existence of deep consumer insights, the rigor of a repeatable process between the client and agency and optimal level of media spends. Only then does a great creative idea get transformed into effective advertising. I look forward to Chairing the jury of the IndIAA awards in Mumbai on 2 September 2015.”

IndIAA awards chairman Pradeep Guha said, “In its inaugural edition, advertising campaigns that were released between 1 July 2014 and 30 June 2015 will be honoured in multiple product and service categories. To qualify for the award the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a newcomer) would be awarded. The awards ceremony would be in Mumbai in early October 2015. This is an initiative to reward truly creative advertising and I am confident it will win great respect for its objectives. There will be no entry fee”.

“At the IndIAA awards event, you will see campaigns that have been watched and loved, and go on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the Agency creative team, the media team and other agencies who contributed to the success of the campaign,” Swamy added. “Keeping with our ethos of ‘what’s good, is good for business’, for the first time in the advertising industry, there will be a special award for gender sensitive advertising.”