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IAA announces 4th edition of the IAA Leadership Awards
MUMBAI: After three successful editions, the International Advertising Association’s (IAA) today announced the 4th edition of the IAA Leadership Awards.
The awards recognize individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The 4th IAA Leadership Awards will be showcased through an exclusive ‘By Invite Only’ event on Saturday, 12 March at Grand Hyatt, Mumbai.
For the fourth year in a row, the IAA India chapter will recognize the achievements of diverse groups in the Marketing, Advertising and Media community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. 24 categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.
This year, the performance of the shortlisted individuals will be scrutinised by a technically-sound jury comprising of industry leaders.
Speaking on the fourth edition of the IAA Leadership Awards, IAA Leadership Awards Committee chairman Sam Balsara said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organisation’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”
Commenting on the awards’ journey, IAA India Chapter president Srinivasan K Swamy said, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”
This year’s categories include the following:
Building its stature as the most authentic and transparent awards, IAA has streamlined the evaluation process to determine the awardees. As a measure to shortlist the nominees, IAA along with its knowledge partner Nielsen have analysed the market presence and marketing spends of brands for the latest available period. The shortlisted nominees are then inspected closely by an expert jury panel, who will focused on criteria like market share data, growth and other qualitative aspects to select the winners.