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Huawei India extends partnership with IPL Bangalore team

MUMBAI: ICT solutions provider Huawei India has announced the extension of its partnership with the Indian Premier League (IPL) franchise Royal Challengers Bangalore (RCB) for three seasons.

The Huawei logo will feature on the front of the RCB jersey as a principal sponsor when the team takes to the field for the forthcoming edition of the IPL starting from 8 April.

Huawei, first associated with RCB in IPL 2014, will also have substantial branding exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. In addition, Huawei and RCB will launch a series of joint marketing initiatives to engage with their respective consumers and fans across India.

Huawei India CEO Cai Liqun commented, “We are extremely excited to strengthen this relationship with Royal Challengers Bangalore. As a long-term commitment towards the game and the team, we have entered into an association for three years starting 2015. The game of cricket in India cuts across demographic barriers and connects masses. With this association, we aim to create a strong resonance for the brand Huawei as it paves its way to become brand of masses.”

Royal Challengers Bangalore VP commercial, operations and cricket academy Russell Adams commented, “We are pleased about our renewed partnership with Huawei for the next three years and we thank them for the support and the faith shown in us. We look forward to a long and fruitful association with Huawei.”

The partnership between Huawei and RCB is a continuation of last year’s collaboration that resulted in creating mass awareness for Huawei and resulted in boosting sales figures of Huawei’s devices business.

As part of the company’s journey in transforming into a consumer brand and showcase commitment to localisation, Huawei has also globally partnered with Arsenal as official smartphone partner, associated with Paris SG Football club as well as with Canberra Raiders in Australia.

The Royal Challengers will be playing their inaugural match on 11 April against Kolkata Knight Riders in Kolkata. This will be the fourth match of the tournament.