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Havas Media wins Amplifon’s integrated media mandate

MUMBAI: Havas Media Group India has won the integrated media mandate of Amplifon India, the leading hearing care service provider following a multi-agency pitch.

The account will be handled from the agency’s Gurgaon office. Havas Media had won more than Rs 300 crore of new business in 2015.

With over 60 years of experience in treating hearing disorders, Amplifon has always looked towards providing excellent client care in hearing loss diagnosis and treatment. The largest hearing care service provider in the world, Amplifone is spread across 22 countries and has more than 5,500 clinics across the globe. The company had been listed on the STAR Segment and FTSE Italia Mid Cap Index on the Italian Stock Exchange.

Amplifon India CEO Samit Verma said, “We were impressed with Havas Media’s strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long term relationship.”

Amplifon India marketing director Shveta Paul commented “We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their Meaningful Connections Planning process very relevant for our brand. We are happy to be partnering with them.”

Havas Media Group, India and South Asia CEO Anita Nayyar said, “We are privileged to win the prestigious Amplifon business. Our Meaningful Brands philosophy resonates with a brand like theirs – which has already touched many lives. We look forward to a meaningful association with them.”

Havas Media Group, India MD Mohit Joshi commented, “This is a great business win. With each passing day, our confidence on our Digital At the Core approach keeps getting stronger. Today Havas is seen as a SMART agency in the matket. We look forward to being Amplifon’s partners in their growth journey.”