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Havas Media, NewsCred to manage licensed content

MUMBAI: Havas Media Group has announced a partnership with NewsCred’s content marketing platform to manage licensed content from over 5,000 global publishers.

Through the partnership, Havas’ clients will be able to boost their content marketing capabilities to engage with consumers with greater relevancy, increased consistency, better efficiency and higher returns.

The deal enables the Havas agencies and clients to have access to over 5,000 publishers worldwide covering a variety of topics and languages. Publishers include the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock, WENN and more covering 100 countries in different formats.

Havas Media Group global MD Dominique Delport said, “2015 is the year of content for Havas. This has been an incredible 9 months of working together and we are so pleased to formally add the team at NewsCred to our future. This New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure.”

This platform will be also enhanced by the exclusive partnership between Havas and Universal Music Group announced last month during CES 2015.

NewsCred’s cloud-based software, combined with Havas Media Group’s data analytics, will further give clients access to a fully integrated management tool covering the complete content marketing value chain across all platforms: from content strategy and planning to production and validation through to content curation and publication.

NewsCred co-founder and CEO Shafqat Islam said, “We’re excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content. Together, we will be rolling out the world’s most advanced content marketing technology, alongside the largest content network in the world. And best of all, everything will be available to all Havas customers worldwide, in a single technology platform.”

The deal comes following nine months of collaboration between Havas and NewsCred to produce a ground-breaking solution that simplifies and scales the entire content marketing process of each client.

Havas’ global social pure player Socialyse will integrate NewsCred’s software to further increase the relevancy of social campaigns and all Havas Social Newsrooms (currently located in London, NYC and Paris with further opening during 2015) are already integrating NewsCred and its management platforms to engage with audiences. The partnership further facilitates social media monitoring, content performance tracking and audience engagement metrics.

NewsCred software is also being used for Havas clients to enrich corporate websites and to create thematic sites. All agencies within the Havas group, including Havas Worldwide, Havas Healthcare, Arnold Worldwide and BETC, have full access to this partnership.