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Havas Media India appoints Nitin Karkara as head of digital
MUMBAI: Havas Media India has appointed Nitin Karkara as head of digital business.
Karkara’s mandate is to promote and drive growth for the 360-degree digital offering of Havas Media India for existing and new clients.
Speaking about the new addition to the team, Havas Media India and South Asia CEO Anita Nayyar says, “Nitin is an accomplished and seasoned professional. He has the rare mix of leading from the front, both from the client and agency side. We’ve had tremendous organic digital expansion. Although digital-cum-mobile has been a core part of every new business win, Havas Media today is a firmly established fully integrated media company providing both online and offline solutions. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100% accountability and ideas that flourish without boundaries. Havas Media has the team and the capabilities, and it is well positioned to be a data-driven partner to Indian brands across sectors driving their overall marketing and goal strategy.”
A graduate of the University of British Columbia, Canada, Karkara brings to the agency 16+ years of experience in business development, brand strategy, product marketing, mobile and e-commerce. He was previously GM and head of digital (HHP) at Cheil Worldwide. He also worked as the digital marketing lead for India and South West Asia at The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Microsoft in Wunderman, IBM, ITC Hotels, Manipal Education and Vodafone in OgilvyOne, Fritolays, GSK, Readers Digest and Tetrapak in ISHIR Digital.
Speaking on his new role, Karkara said, “Havas Media Group is one of the pioneers in bringing their integrated media and creative offerings with specialised proprietary global tools for developing strategy, planning, media buying, analytics and reporting. This is a huge opportunity for me to demonstrate these proven global specialised tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.”