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Havas Media Group wins integrated media duties of FoodCloud.in

MUMBAI: Havas Media Group India has won the integrated media mandate of FoodCloud.in, which will include print, TV, radio, outdoor and digital duties.

The account size is estimated at about Rs 25 crore (Rs 250 million). It will be handled from the agency’s Gurgaon office.

Havas Media Group India and South Asia CEO Anita Nayyar said, “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. I am delighted to add yet another innovative and entrepreneurial client to the Havas family.”

FoodCloud.in delivers a gourmet meal of one’s choice at home or office by connecting foodies with home chefs and caterers. It also creates a platform for home chefs and caterers.

FoodCloud.in founder and CEO Vedant Kanoi said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximise communication with an agile strategic approach. We see them as partners on our growth path.”

Currently operating in the Delhi NCR region, the FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after screening and food tasting.

Havas Media Group India MD Mohit Joshi said, “Our blend of analytical customer understanding and integrated media with digital focus capabilities give us the edge to help scale the FoodCloud.in experience. Havas Media has clearly become the preferred destination for the new age clients and we are very happy about that.”