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Havas Media Group re-organises APAC operations

MUMBAI: Havas Media Group has re-organised its Asia Pacific operations. A separate Greater China cluster has been formed, which will report to the agency’s global executive committee.

Christophe Cases has been appointed as Havas Media Group’s CEO for Greater China.

In his new role, Cases will oversee the group’s operations in Greater China. He will be responsible for growing the business across the three markets of China, Hong Kong and Taiwan.

Cases will focus on accelerating the expansion of the Havas Media Group’s services and the adoption of the agency’s collaborative ‘Havas Village’ model that unifies creative, media and other specialist services to enable clients to capitalise on the connections and agility created by integrated communications strategies.

Based out of Shanghai, Cases will report to the Group Executive Committee and Havas Media Group’s Global MD Dominique Delport.

Delport said, “Christophe has an incredible track record of success as a management consultant working with some of the top consulting companies around the world. He also has a deep understanding of the complex and exciting market in China. I have experienced first-hand Christophe’s intelligence, fresh strategic vision and enormous capacity to innovate. His ability to thrive during intense periods of growth and activity will be invaluable as we take our operations in China to the next level.”

Cases added, “I am very excited to be joining Havas Media Group at this exciting stage of its global evolution. There is an established momentum within the group. Its integrated proposition combining creative, media, data, content and range of digital specialties is getting a lot of attention from stakeholders in the industry. I look forward to leveraging this energy and the group’s vision to accelerate its growth and expansion in one of the world’s largest and most exciting economies.”

The re-organisation is part of the group’s strategy to increase focus on priority markets by turning them into strategic business units with direct supervision from the global team. The rest of the Asia Pacific region will continue to be overseen by the current management led by Vishnu Mohan.

Havas Media Group’s portfolio of clients in the Greater China region includes brands like LG, Emirates, AXA-TianPing, Hermes, Abbott, Hugo Boss, Lacoste, PUIG and Shangri-La.

Prior to this role, Cases was Accenture MD in Greater China. He was leading the Accenture Strategy practice and was looking after Consumer Goods, Retail and Pharmaceutical clients. He was focused in particular on digital, marketing analytics and e-commerce.