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Havas Media Group India celebrates 2013 performance

MUMBAI: Havas Media Group India claims to have had an exceptional 2013 despite a subdued industry and economy where GDP hit a decade low of 4.5 per cent.

In addition to retaining existing clients, Havas Media has achieved new business milestones.

The company ranked No. 2 Media Agency in the recently declared ‘Agency Report Card 2013’ by Campaign India by scoring eight out of 10 points. It was also shortlisted for the Agency of the Year 2013 Awards.

Recma 2013 graded Havas No. 1 in YTD new business achievements in both the 2013 preliminary reports.

The company took home two wins at the DMA ECHO Awards India 2013 and was on the shortlist at India Radio Forum’s ERA (Excellence in Radio Awards) 2013.

Havas Media Group India South Asia CEO Anita Nayyar said, “2013 proved to be a good year where our state-of-the-art product, our dedication and hard work paid. We thank all our clients for trusting us with their businesses in an otherwise tough year and our media partners for their unflinching support at all times.

“Given our Meaningful Brands research and other ‘thought leadership’ tools, we are confident that we will replicate the success of the past years. Our ‘Digital at the Core’ avatar is in sync with the current market realities and is finding a lot of interest and traction among clients. At Havas Village, we are consolidating creative and media through our unique Meaningful Connection Planning offering.”

Havas Media India MD Mohit Joshi said, “Taking from our Meaningful Brands framework, we impart holistic solutions to brand marketing which has been the value differentiator. We believe in client delight and will continue to deliver in 2014.”

Havas Media Group new businesses include Emirates, Voltas, Amway, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Halonix, Simmtronics, Mobis and Bloomberg TV India. Its roster of clients includes Hyundai Motor India, Parle Products Ltd, MTS India, Quikr.com, Taj Hotels and Capgemini India.

The group also launched Arena India to shoulder the responsibilities of the global LG Electronics win.

The specialist brands Mobext India for mobile solutions and Ecselis for performance marketing also form part of Havas Media Group India.