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Havas acquires Sorento to boost regional presence

MUMBAI: Havas Group is expanding its capabilities and footprint in the burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded as Havas Life Sorento.

Sorento’s current client base is a strong and complementary mix for Havas’ health-and- wellness activities, with such international clients as Abbott, Johnson & Johnson, MSD, along with local pharmas including Alkem, Dr. Reddy’s, Finlinea Healthwits, Glenmark and Torrent. The agency is well regarded by clients and peers and is the only Indian healthcare agency to have won the prestigious Cannes Lion.

Havas Group CEO Yannick Bolloré commented, “We are delighted to welcome Sorento to our group. The team will partner with Havas Health & You India to create a broader health-and- wellness offering in the region for our existing global clients and provide a new infusion of energy that will allow us to expand our APAC capabilities.”

Following the acquisition, the management team of Susan Josi and Sangeeta Barde—Sorento’s co-founders and managing partners—will continue to head the team of more than 70 health-and- wellness comms professionals. Josi and Barde will report to Charles Houdoux, CEO, Havas Health &amp, You APAC, and will work closely with local Havas India management for day-to- day operations.

Barde and Josi said, “At Sorento we passionately believe that even complex healthcare brand problems can be solved with insightful and creative ideas. Our years of dedication and the commitment of many people who have been associated with Sorento have allowed us to forge strong partnerships with our clients and help build their brands in India. Joining hands with Havas will equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond.”