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Gulf Oil signs largest-ever long-term partnership with Man-U

MUMBAI: Gulf Oil Lubricants India’s parent company Gulf Oil International, a part of the Hinduja Group, has entered into its largest-ever single long-term partnership with Manchester United to become the football club’s global sponsor and official lubricant cum fuel partner until end of 2019 football season.

The multi-year partnership was signed by Gulf Oil International vice president Frank Rutten and Manchester United commercial director Jamie Reigle at Aon Training Complex, the club’s official training ground, in the presence of the first team players and Manchester United legends.

“Gulf Oil’s association with the world of sports has been phenomenal right from motorsports to cricket, where we have partnered with the best of the best. It was therefore logical for us to team up with Manchester United in order to reiterate our brand’s core values of endurance, quality and passion. We look forward to leveraging this interesting mix of football and cricket and leveraging this partnership to increase consumer engagement with the brand, create new and exciting communication platforms that will emphasise customer value propositions,” said Gulf Oil Lubricants India MD Ravi Chawla.

The deal will give Gulf Oil International access to Manchester United assets including the club crest and player images, while Gulf’s distinctive orange disc will feature on the club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.

The company’s partnership with Manchester United is in addition to its existing global tie-ups with Milwaukee BMW, World Superbikes, the World Endurance Championship with the Gulf Racing Team and Porsche.

The company expects the tie-up with Manchester United to augment its long-term association with cricket for enhancement and further strengthening of its brand equity among its customers, especially for personal mobility consumers who use two-wheelers or passenger cars.

The partnership marks a further step in Gulf’s intent to strengthen its brand presence globally as well as enable it to engage with Manchester United’s worldwide fan base, including 325 million followers in Asia, which Gulf sees as a major focus area with a strong presence in India and rapidly developing businesses in China, the Middle East and Indonesia.