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Grey Group India hires Aritra Chaudhuri as senior creative director for Bangalore

MUMBAI: Grey Group India has appointed Aritra Chaudhuri as their new senior creative director in Bangalore office.

Chaudhuri will be responsible for driving the agency’s creative mandate for its mix of clients based out of Bangalore.

Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous.”

Aritra joins with 10 years of experience in various sectors including Strategic Planning, Advertising, Integrated Campaign Design, Trans media Storytelling, Digital Marketing, Social Media, Art Direction and Graphic Design.

Before joining Grey, he worked with Leo Burnett as its creative director. He was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards.

Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, and Adidas to name a few.

Aritra said, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned.”