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Google revamps logo for core search services

MUMBAI: After initiating a major company restructuring, Google has now evolved its look with a new revamped logo for its core search services.

Google logoThe change smoothens out some of the features in the letters that make up the colourful logo spelling out its name. Google has said that the change was needed because people were now reaching Google on lots of mobile devices rather than just desktop computers.

Over the last 17 years, Google has changed a lot, from its range of products to the evolution of their look and feel.

In a blog post, Google announced, “Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices, sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop. We’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”

The Google logo and branding, which were originally built for a single desktop browser page, have been updated for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type, and talk).

The web giant further mentioned that the new branding does not simply tell you that you are using Google, but also shows you how Google is working for you. For example, new elements like a colourful Google Mic help you identify and interact with Google whether you are talking, tapping, or typing.

Meanwhile, the company is also bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo.

“This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think the update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colourful, friendly) and recast it not just for the Google of today, but for the Google of the future. You’ll see the new design roll out across our products soon,” the post mentioned.