22 Nov 2017
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Goafest, Nat Geo tie up for eco-friendly ad festival

MUMBAI: In its 12th year, the Goafest festival, which will be hosted in Goa from 6 to 8 April, pledges to reduce its environmental footprint with the help of National Geographic.

Like every year, this year’s edition too promises to showcase and recognise the most creative and planning work of the year. However, there is one significant change in the awards for the first time in its 12-year history.

Goafest has pledged to be more conscious of its environmental footprint in its 12th edition. For this cause, it has partnered National Geographic, which will come on board as the ‘Green Partner’ to help make the festival not only a congregation of the country’s best creative and planning minds, but also one that is conscious about its actions and their impact.

Some of the initiatives include the organising committee using recycled paper and making available a system of carpooling for the delegates. However, both National Geographic and Goafest agree that the organisation committee adopting a host of initiatives will not be enough. Real impact and change will happen if the delegates themselves are involved and engaged in this initiative.

Consequently, National Geographic will create an awareness drive throughout the festival to shock, educate and inspire delegates for the need to be environmentally conscious. Delegates will be encouraged to do their bit, from collecting water they would have wasted to ditching plastic bottles for National Geographic-branded water bottles.

Swati MohanFox Networks Group India business head Swati Mohan said, “National Geographic has been educating and inspiring people to care for the planet since 1888. We all grew up with this aspirational brand, which, with its spectacular imagery and impactful storytelling, showcased the world to us, like we had never imagined before, with an underlining message that we have this beautiful world and we need to make sure we preserve it. We, at National Geographic, are proud of this legacy and continue to strive to deliver this message. Our association with Goafest is another endeavour in the same direction—to make our incredible industry aware and conscious about preserving the planet. We are confident that the country’s best creative and planning minds will adopt this cause and be our partners to spread this important message.”

Ashish BhasinGoafest 2017 chairman Ashish Bhasin said, “This year, apart from being this festival that is associated with excellence, we wanted Goafest to be a festival that is conscious and responsible. Goafest is a gathering of the best in the country, so it’s is only natural that we embody the best in everything, including caring about the planet. Consequently, this year, Goafest is Green through the various initiatives that we have adopted. We couldn’t find a better partner than National Geographic for this cause. National Geographic is an iconic brand that has always stood for not only educating, but also inspiring people to care about the planet. Together, National Geographic and Goafest promise a memorable and green Goafest 2017.”