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Goafest Abbys calls for entries for Creative Abbys 2016

MUMBAI: The Advertising Club’s Goafest Abbys, which recognises the best in advertising and marketing, has called for entries for the Creative Abbys 2016.

The last date for entries is 23 February, and campaigns brought alive between 1 January 2015 and 15 February 2016 will be adjudged by a jury panel.

The entry forms for the awards can be downloaded on the Ad Club website (theadvertisingclub.net) and aaaindia.org. This year the creative ABBY awards have also seen the addition of two new categories. The entries need to be uploaded on the site abbyawardsentries.com.

New this year at the Creative Abbys

  • Two new categories introduced are Category 26: Special Abby (Gender Sensitive) and Category 27: Young Abby.
  • Design vertical to have new sub-categories of Typography Design, Best Integrated Design involving two or more sub-categories.
  • Introduction of a sub-category as Computer-Generated Imagery in Print Craft.

Announcing this major development, awards governing council chairman Ramesh Narayan said, “This year’s Abby Awards will have three very significant improvements. Firstly, to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that ‘what’s good is good for the industry’, there will be a special category for Gender Sensitive Advertising. Thirdly, to bring youth and the future onto the centre stage, there will be a special Abby for entries received from copy and art teams under the age of 35 on the theme of how communication can help mitigate gender violence. These issues came up in our interaction with the creative fraternity and the media, and I am pleased to say we are responding with alacrity to industry and social needs. The young winners of this new category would not only get a coveted Abby but also be sent for the Cannes Lions festival this June, all expenses paid. This would give them a great exposure to international professionals and work.”

The Advertising Club president Raj Nayak said, “To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future all needs to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should show the way in every area.”