22 Sep 2017
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Event Capital ropes in Swaroop Banerjee as CEO

MUMBAI: Event Capital, the live intellectual property arm of Laqshya Media Group, has roped in former Tribe Asia IP director Swaroop Banerjee as its CEO.

Banerjee’s mandate as CEO involves expanding the current bouquet of live intellectual properties owned by Event Capital and introducing focused live and digital content creations.

Based out of Mumbai, Banerjee will oversee development of new verticals in lifestyle, music and sports. He will help Event Capital’s aim to become a comprehensive live and digital intellectual property destination.

Event Capital co-founder Deepak Choudhary will now focus on acquisitions, collaborations and investments as director of the company.

Banerjee boasts 13 years of experience. He started his journey with Wizcraft special projects and brand solutions at MTV Asia. His ability to co-create and successfully merge branded content with broadcast platforms saw his move to Star World and Star Movies. Finally, his calling for creating IP content took him to Viacom 18’s live initiative INS, where he was director for youth and English entertainment that rolled out IPs like Vh1 Supersonic, MTV Xtreme and EMERGE.

Banerjee also co-founded the Windmill Festival along with Tribe Asia, which is now India’s first international children’s festival. He also consulted as a festival director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai), and is currently curating and touring with Bajaj Auto on their motorsport initiative Pulsar Festival of Speed.

“Swaroop’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade and Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board,” said Event Capital co-founder and director Deepak Choudhary.

“When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment,” said Laqshya Media Group managing director Alok Jalan.

“It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle,”said Banerjee.