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Dentsu Creative Impact crafts campaign for Maruti Suzuki Swift

MUMBAI: Dentsu Creative Impact has created the latest campaign for Maruti Suzuki Swift, which celebrates the launch of the vehicle’s sporty-looking limited edition ‘Swift Glory’.

The film shows stylish guys driving the limited edition while the rest of the world watches them drive by. Some watch as spectators, some like fans gawk at the car, some are the cheerleaders, some are commentators, while some are critics. Finally, the guys park their vehicles and strut out of the cars as the voice over concludes ‘Then there are the players… The limited edition Swift Glory is for the Players’.

Dentsu Creative Impact national creative director Titus Upputuru said, “The idea draws a parallel between the world of sports and the real world. Just like in a sports world, there are players and there are spectators, fans, cheerleaders, the film shows that the new sporty-looking limited edition of Swift creates a new distinction between those who are the players and those who are not. We had great fun creating this campaign.”

The campaign is supported by a 360-degree campaign with television, cinema, radio, digital and activation.

Maruti Suzuki India executive director RS Kalsi added, “There is a player in each one of us and the new Swift Glory intends to bring that out. The new sporty-looking limited edition takes inspiration from sports and racing. It comes with an exciting range of features such as body graphics, multimedia system and sporty interiors. We are positive that the limited edition would be as loved as the earlier versions. With over a million cars on road, our challenge is to constantly keep the excitement up and engage with consumers in newer ways. The Swift Glory limited edition is exactly the kind of change we want to create, thereby keeping the thrill and love for the brand at a high.”