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Dentsu Communications bags creative duties of TVS Housing

MUMBAI: Dentsu Communications has bagged the creative duties of TVS group’s housing business Emerald Haven Realty (EHRL), in a multi-agency pitch.

Dentsu APAC South CEO and Dentsu India Group executive chairman Rohit Ohri said, “We’re delighted with this opportunity to work with TVS Housing. This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand.”

Dentsu Communications CEO Simi Sabhaney added, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

On awarding the duties to Dentsu Communications, EHRL president and CEO R. Chandramouli said, “We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise.”