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Dentsu Aegis Network launches psLive in Asia Pacific

MUMBAI: Global communication network Dentsu Aegis Network has launched its experiential marketing agency psLive in the Asia Pacific region.

During the course of the year, the agency will be rolled out in all the key Asia Pacific markets and Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin will take on the additional role of chairman APAC for Posterscope and psLive in Asia Pacific.

Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “psLive will play an important role in Asia Pacific, particularly in key markets like Australia and New Zealand, South East Asia and India. We see this as a fast growth area for our business in the years to come.”

The network has big plans for psLive in Asia Pacific and will begin with rebranding its existing experiential business in markets like India, Malaysia and Indonesia in the near future to psLive.

Highlighting the plans for psLive, Bhasin added, “In Asia Pacific the below the line part of marketing communications spend for key clients is growing at twice the rate of above the line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customized services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market.”

Taking the plans forward, psLive is set to announce its country wise and market wise roll out plans soon, commencing with India where the launch is set to be announced soon.

psLive Worldwide chairperson Annie Rickard commented, “The experiential market is growing rapidly. Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we will be able to bring media insight into brand experience, which will ensure we deliver relevant innovation to our clients.”