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Dentsu Aegis Network launches Amnet in India, Sumit Aggarwal is country head

MUMBAI: Dentsu Aegis Network has announced the launch of its global trading desk Amnet in India.

Sumit Aggarwal has been appointed as the country head for Amnet India. He will report to Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin.

Amnet aims to transform the way digital investments are made in India and its services will be exclusively available for the benefit of Dentsu Aegis Network clients.

Bhasin said, “This is a very exciting investment that we are making for the benefit of our clients. For the first time in India, Dentsu Aegis Network clients will exclusively have access to programmatic buying at this scale and with such levels of sophistication. As a leading player in digital, with market-leading agencies like iProspect, Isobar, Dentsu Webchutney and WATConsult in our group, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to India.”

Aggarwal comes with 17 years of experience across M&E and the Telecom industry. He was earlier serving as VP monetisation for multi-screen advertising platform at Reliance Jio. Prior to that, he has led Search, Display Ad Sales and Ad Product teams at Yahoo India.

Further, Salil Shanker will now handle the operational aspects of Amnet India as business head. He will be based out of Dentsu Aegis Network’s Gurgaon office.

As part of its offerings, Amnet will, for the first time in India, fuse the demand-side platform (DSP) technology to buy highly targeted audience-specific digital media across display, mobile and video.

“Today, we have over 700 digital specialists in our group in India and hope to expand to over 1000 digital experts by next year. We strongly believe that digital, particularly video, social, mobile and performance, will play a crucial role for our clients and so the push on introducing market-leading efforts like Amnet in India,” Bhasin added.

Shanker and his entire team for Amnet have been trained in Singapore.