15 Dec 2017
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DDB MudraMax restructures leadership team

MUMBAI: DDB Mudra Group has realigned its media, OOH, experiential and retail businesses under the DDB MudraMax brand.

DDB Mudra Group executive director and DDB MudraMax Media president Sathyamurthy Namakkal will now additionally take charge of the DDB MudraMax OOH business.

Bolstering the multi-channel media offerings of the group, this consolidation will help clients benefit with access to the entire gamut of services in data analytics, media planning and buying across all media touch points. Both units have grown aggressively over the past three years and this consolidation is the next step in achieving exponential growth.

DDB Mudra Group executive director and DDB MudraMax head of ideas Aneil Deepak will now take charge of the DDB MudraMax’s experiential business as well. Andee has taken the lead in delivering campaigns for clients in the experiential and engagement space, viz. Shree Ganesh, The Misunderstood Scoreboard, Eye for an Eye. With the experiential business added to his portfolio, the group looks to build innovative and engaging brand experiences that deliver business growth for all clients.

TracyLocke head of business and operations Sameer Mehta will take independent charge of the business and will now report directly to DDB Mudra Group CEO and MD Madhukar Kamath. Mehta has been instrumental in delivering technology-led solutions for clients to help grow their business in field marketing, shopper marketing and retail space.

Kamath said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”