- Post merger of HITS-Cable TV biz, IMCL’s FY17 net loss swells to Rs 206 crore
- RIL Surges 4% After Telecom Regulator Slashes Interconnect Charges
- Mumbai Rains: 34 domestic flights cancelled till 12 pm today, main runway remains shut
- Tata Sons buys big chunk of shares in group firms
- Swine flu: 42 positive case in Mohali
- HIV blood transfusion probe: High-level team gives clean chit to Regional Cancer Centre
- Flipkart, Amazon in Rs100 crore ad blitz
- Politicians may have helped Iqbal Kaskar net 100 crore in 3 years
- Mobile bills to go down as Trai cuts call termination charges to 6 p/min
DDB MudraMax Media wins PNB Housing account
MUMBAI: Following a multi-agency pitch, DDB MudraMax has been appointed as the media AoR by PNB Housing. The agency will be driving the brand’s ATL, OOH and experiential marketing activities.
PNB Housing is a fifth largest housing finance company in terms of loan asset size and also second largest in terms of deposit book.
PNB Housing Finance Limited (PNBHFL) is a registered housing finance company with National Housing Bank (NHB). It is a subsidiary of Punjab National Bank (PNB), which holds 51 per cent of share capital in PNBHFL. With over two decades of specialised experience in housing finance, PNB Housing has a robust network of branches spread across the country which help its customers avail financial services (loans and deposits) seamlessly.
PNBHFL GM, business head Shaji Varghese said, “We were impressed with the agency’s thinking, integrated team offering and the passion that they demonstrated. We are looking for innovative marketing solutions from this partnership. With their expertise and pedigree in media planning, we hope to get good mileage and returns on media investments.”
DDB MudraMax executive VP Amita Karwal said, “We are extremely delighted with this win and we are looking forward to working with the PNBHFL team. Their clarity, dynamism and professional approach to business makes them a very prestigious partner. This is a win for the entire DDB MudraMax team.”