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DAVP spent Rs 780 cr in six months

MUMBAI: Between October 2014 and March 2015, the Directorate of Advertising & Visual Publicity (DAVP) made advertising and publicity spending or commitments of Rs 780 crore (Rs 7.8 billion).

Minister of State (MoS) for Information & Broadcasting (I&B) Rajyavardhan Rathore shared the information in Rajya Sabha through a written reply.

Rathore mentioned that during the six-month period, the amount of money spent by DAVP on print media totalled nearly Rs 260 crore (Rs 2.6 billion) while its spending on audio-visual publicity stood at Rs 451 crore (Rs 4.51 billion).

According to a PTI report, DAVP also committed approximately Rs 69 crore (Rs 690 million) for outdoor publicity. The total amount thus spent stood at Rs 780.6 crore (Rs 7.81 billion) in six months till March this year.

In response to another question related to the setting up of a National Centre of Excellence for Animation, Gaming and Visual Effects, Rathore said that the government is holding discussions with all stakeholders on the various aspects of the project, including funding, location, number of courses and seats.