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CVL Srinivas is chairman of Readership Studies Council of India

MUMBAI: GroupM South Asia CEO CVL Srinivas has been nominated as chairman of Readership Studies Council of India (RSCI) for a period of two years.

Srinivas replaces Hormusji Cama, who was the chairman of RSCI for the past two years.

RSCI was set up when the Audit Bureau of Circulation (ABC) and the Media Research Users Council (MRUC) agreed to undertake joint readership studies as equal partners.

The RSCI is governed by a 20 member managing committee consisting of publishers representing the print media, advertising agencies’ representatives and advertisers. The managing committee of RSCI sets up the technical committee to work on the IRS.

ABC chairman Shashi Sinha said, “From an ABC standpoint we are delighted that Srinivas has taken over as chairman of RSCI. There can’t be better person with this stature to guide RSCI, especially as we kick-off IRS 2016.”

MRUC chairman I Venkat added, “Srinivas brings over two decades of rich and varied experience in media planning and buying having worked in some of the best known agencies. I am confident that Srini, ably assisted by N.P. Satyamurthy who has recently taken charge of the technical committee, will help us bring out an improved IRS 2016 with a 3,30,000 sample, the largest such study anywhere in the world.”

In a recent development, N.P. Satyamurthy was made the head of the technical committee to work on the new IRS.

Until recently, Srinivas was the chairman of MRUC. He had stepped in to complete the term of his colleague Ravi Rao who moved to Dubai in May 2015.