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Comic Con India names Maruti Suzuki Alto as presenting sponsor for 2016

MUMBAI: Maruti Suzuki Alto is the presenting sponsor of all the Comic Con India shows this calendar year.

Comic Con India said that it is dedicated to expanding India’s popular culture by creating profile events that cater to fans of not only comics but also, gaming, movies, television, merchandise and toys.

Comic Con India is part of the Reedpop family of events, which is dedicated to producing world-class celebrations of popular culture around the world with events like New York Comic Con, Oz Comic Con, Shanghai Comic Con and Star Wars Celebration.

Comic Con India (CCI) shows attracted over 1,50,000 visitors across 5 cities in FY16.

Comic Con India founder Jatin Varma said, “As our shows evolve and become the places for celebrating popular culture, we looked towards finding brands who would partner with us in this endeavour as well as understand the value of our platform. With Maruti Suzuki – Alto we certainly have found the right partner and I am truly excited in having them on-board for our journey this year!”

Maruti Suzuki India associate VP marketing Vinay Pant said, “Alto is a brand for the younger generation who believe in chasing their dreams and passion. Comic Con is one such platform where such youngsters meet up and share their love for comics. We found a great synergy between Comic Con India and Alto. Alto is associated with Comic Con for over a year now and the response has been very encouraging. We saw very high engagement rating with the target audience and the user generated content was exceptionally high. This year too we aim to reach out more youngsters, engage and establish connect right from the beginning.”

Besides the main events, Maruti Suzuki Alto will be a part of the three key special events Comic Con India will host this year entitled ‘Comic Book Celebration Week’, ‘Indian Championship of Cosplay’ and ‘Comic Con India Awards’. These national properties will extend the reach of the main shows, specially focusing on artists, writers and sosplayers.

Comic Con India plans to do over 30 fan meet ups and celebration nights throughout the year to engage with the fans on a regular basis. Alto will be a prominent part of all such celebrations throughout the year and will add a lot of value to the fan experience.

Alto Hyderabad Comic Con – 24-25th Sept 2016
Alto Mumbai Film And Comic Con – 22-23rd Oct 2016
Alto Bangalore Comic Con – 12-13th Nov 2016
Alto Delhi Comic Con – 9-11th Dec 2016.