20 Oct 2017
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Cheil to handle Jet Airways’ digital duties

MUMBAI: Cheil India is the digital agency on record for Jet Airways.

As Jet Airways’ digital agency, Cheil will be responsible for developing and implementing the entire suite of digital programmes, including social media and content development.

Jet Airways senior VP, commercial Gaurang Shetty said, “Digital and social media led communication is a key focus area for Jet Airways. We are happy to partner Cheil to help us drive engagement with our guests and stakeholders across digital and social platforms. During our detailed evaluation process Cheil demonstrated key attributes including sharp insights and data led approach which we believe will add value to Jet Airways’ digital strategy. We look forward to partnering with Cheil in our efforts to provide a holistic and innovative digital experience to our guests.”

Cheil India group president, South-West Asia Shiv Sethuraman said, “We feel honoured that Jet Airways picked Cheil. Jet Airways is one of the country’s leading brands and has a very robust and comprehensive Digital Marketing Programme. Our skills and capabilities will be put to the test working on such a complex and dynamic category. Looking forward, our expansion into Mumbai will also receive a considerable boost with this large and prestigious appointment.”