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Ceat signs Ishan Kishan for 3-year bat endorsement deal

MUMBAI: Tyre manufacturer Ceat has signed India U-19 captain Ishan Kishan for a three-year bat endorsement deal.

The wicketkeeper-batsman will now be seen playing with a bat prominently displaying Ceat insignia in all formats of the game.

The association has been facilitated by IOS Sports & Entertainment, a company that manages Kishan.

Having learnt his cricket on the streets of Patna, 17-year-old Kishan debuted in the Ranji Trophy against Assam in December 2014. Since then, he has risen as a trustworthy captain, having led India into the U-19 World Cup finals. Having already accomplished several milestones, Kishan played with MS Dhoni at the Vijay Hazare Trophy and is part of the Gujarat Lions for the upcoming IPL 2016. He also plays for Jharkhand in Ranji Trophy.

Commenting on the association, Ceat MD Anant Goenka said, “Our objective is to identify young talent and support them in their international cricketing journey. Thus, we have signed the very promising Ishan Kishan as Ceat’s youngest on-field representative. We are confident that he has all the required qualities to progress as a well-rounded cricketer. We have once again chosen a cricketer who lives up to the Ceat brand that resonates the qualities of energetic youthfulness and dynamism.”

Disembarking on his journey, Kishan said, “Ceat has indeed played a significant role in nurturing the cricketing talent pool of India. I am honoured to be associated with the Ceat cricketing family, and look forward to a long innings!”

Earlier, Ceat had signed Suresh Raina and Rohit Sharma for bat associations. Earlier this year, Ceat partnered the IPL for the Strategic Time Out segment and brought former Australian international cricket legend Brett Lee on board as their digital brand ambassador for Ceat Cricket Ratings.