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BlueStone.com awards creative mandate to Contract Advertising

MUMBAI: Close on the heels of raising Rs 200 crore in a new round funding, BlueStone.com, India’s leading online destination for fine jewellery, has awarded its creative mandate to Contract Advertising.

The appointment comes at a time when the online jewellery major is at a crucial phase of growth, and has planned strategic investments to propel expansion and strengthen its brand.

BlueStone.com will be looking to leverage its current position as the country’s largest and trusted destination for buying jewelry online through a series of marketing campaigns that can captivate the target group and also attract more offline buyers to its fold.

Pushkar JainBlueStone.com chief marketing officer Pushkar Jain said, “With the consumer tastes evolving very rapidly from traditional to trendy designs and from investment to luxury consumption, we believe that BlueStone.com is perfectly poised to become one of the largest jewellery brands in the country. With Contract on board, our aim is drive rapid scale-up and become the most loved jewellery brand for today’s modern contemporary women.”

Contract Advertising CEO Ranadeb Barua stated, “It is indeed a pleasure to win a business like BlueStone.com. We see an exciting time ahead at BlueStone.com and thus extremely happy to be chosen as the creative agency. I am confident that we will make a positive impact & look forward to some interesting work.”

Contract Advertising chief creative officer Ashish Chakravarty said, “Striking the right balance between a traditional category and a modern medium is an exciting challenge. At the same time, this very combination may lead us to differentiated creative expressions for BlueStone.com. We look forward to creating some gems on this one.”

BlueStone.com and Contract are currently developing a new brand campaign targeted at the forthcoming festive season, a key jewellery buying occasion across India. The focus will be on educating customers on the ease and benefits of online jewellery shopping as well as showcasing the breadth of design offerings available on BlueStone.com.