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Asics signs two Indian tennis players as brand ambassadors
MUMBAI: Asics today announced getting on board Indian tennis players Yuki Bhambri and Karman Kaur Thandi as their brand ambassadors.
Bhambri and Thandi will be representing the brand on and off the court. The deal will see both players wearing and promoting Asics footwear, apparel, and accessories in their upcoming competitions.
Bhambri is preparing himself for his upcoming competition and will be seen competing and representing India in Wimbledon 2016. Thandi will be seen representing India in the US Open as well as Wimbledon 2016.
Bhambri said, “I am thrilled to be a part of this amazing brand, I strongly believe in the technology used in manufacturing the products. Ever since I was a kid I have loved this brand, ASICS’s shoes are extremely comfortable and provide full support and I am proud to represent something I truly believe in. With ASICS backing me I am more confident about the 2016 season and will put my best step forward to prove myself in the tennis circuit.”
Thandi is the winner of the 23rd International Junior Tournament. She won the $10k ITF doubles title at Kalaburgi. She ended the ITF Women’s tournament as the runner-up in both singles and doubles at the ITF Womens tournament in Indore. She has just represented India in French Open and now will be seen competing in the upcoming Wimbledon.
Thandi said, “It is an honour to be associated with ASICS, the brand’s heritage and ideology is depicted in all its products. This is one brand that has always inspired me to keep moving forward, I am positive that the association will prove to be fruitful for my performance. I am quite excited about this opportunity to represent the brand.”
Asics India director Rajat Khurana commented, “In a very short span of time, ASICS has been recognised as a true sport performance brand in the Indian market. The brand ambassador for ASICS had to be someone who is performance oriented. Who better than Bhambri and Thandi? ASICS has a strong pedigree in tennis footwear and apparel. This year we strategically want to focus on tennis, training and running categories.
“Yuki is a young and talented tennis player whose achievements are beyond compare and he will soon be representing India in the US Open, 2016. Karman has participated Australian Open & French Open this year and will be seen representing India in Wimbledon as well as the US Open. On behalf of the Asics team, I welcome them and wish them good luck for the upcoming matches and look forward to an exciting 2016 for them as well as ASICS Tennis.”
Asics currently has seven standalone stores across Delhi, NCR, Mumbai, Chennai, Hyderabad and Pune. The brand also retails from leading e-commerce channels in the country.
Asics’ other global tennis ambassadors include:
Male: David Goffin (Belgium), Gaël Monfils (France), Philipp Kohlschreiber (Germany), Steve Johnson (USA) and Vasek Pospisil (Canada).
Female: Timea Bacsinszky (Swizerland), Johanna Konta (UK), Samantha Stosur (Australia), Coco Vandeweghe (USA), Daria Gavrilova (Australia) and Julia Goerges (Germany).