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ASCI upholds complaint against 109 ads in May

MUMBAI: The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 109 out of 155 advertisements in May 2016.

Out of 109 advertisements against which complaints were upheld, 41 belonged to the Healthcare & Personal Care category, 23 to the Education category, followed by 12 in the Food & Beverages category, 9 in the E-commerce Category, 9 in Consumer Durables Category and 15 advertisements from other categories.

Health & Personal Care

The CCC found the claims in health care & personal care product or service advertisements of 41 advertisers to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.

Education

The CCC found following claims in the advertisements by 23 different advertisers were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Complaints against advertisements of several educational institutes were upheld because of unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the No.1 in their respective fields’.


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