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ASCI upholds 134 complaints in July

MUMBAI: The Advertising Standards Council of India (ASCI) upheld 134 complaints against 147 advertisements in the month of July 2014.

ASCI’s Consumer Complaints Council (CCC) upheld 61 advertisements in the education category which led the list of complaints vis-a-vis the 56 upheld ads in the personal and healthcare category.

Myntra.com was also pulled up by the CCC for its advertisement claiming 33 per cent extra for shopping above Rs 1999. ASCI observed that when one applies that code, it does not offer extra 33 per cent. Hence, the offer is misleading.

The education sector led the list of complaints with advertisements violating the ASCI Guidelines for Advertising of Educational Institutions

Six ads were upheld in the teleshopping category which included Shri Sobhagya Laxmi Yantra, TVC Sky Shop Ltd, Eage Shopping Pvt Ltd, Sat Kartar Shopping Pvt Ltd, Sky Brand India and Sidh Chat Mata Kawach for violating Advertising Code, 7 [5] under the Cable Television Network Rules, 1994 as well as the ASCI Code,

In the health and personal care category, CCC found ads to be either misleading or false or not adequately/scientifically substantiated, thus violating ASCI’s Code. Some of the healthcare products and ads also contravened provisions of the Drug & Magic Remedies Act, Chapter 1.1 and III.4 of the ASCI Code.

Some of the advertisers pulled up included L’Oreal India Pvt Ltd, Hindustan Unilever Ltd, ITC Ltd, Marico Ltd, Dr Batra’s Homeopathy Clinic, etc.

Joyalukkas Jewellers were pulled up in the jewellery category, while Hero MotoCorp for Hero Xtreme, Hyundai Motor India Ltd and TVS Motor Company for TVS Phoenix 125 were pulled up in the automobiles sector.

The CCC also upheld complaints against Sando Benz Innerwear, Croma Retail, Kotak Mahindra Bank, LG Electronics Pvt Ltd and Procter & Gamble Hygiene & Health Care Ltd for violating various sections of the ASCI Code.