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ASCI pulls up Times Network for misleading ad on Times Now

MUMBAI: The Advertising Standards Council of India ( ASCI) has pulled up Times Network for its misleading ad claiming that Times Now is the No. 1 English news channel.

According to ASCI, while the graphical representation in the ad “The Ruling No. 1” appears to be in line with BARC principles and the figures shown are technically correct, the relative share data shown is itself not a permissible extrapolation, and is therefore misleading and not compliant with BARC Guidelines.

In June 2017, the ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements. Out of 62 advertisements against which complaints were upheld, 23 belonged to the healthcare category, 17 to the education category, followed by 10 in the food and beverages category, six in the personal care category, and six advertisements from other categories.

The ASCI processed complaints against the following advertisements from general public, industry as well as from the Department of Consumer Affairs’ Grievances Against Misleading Advertisements (GAMA) portal. Out of 99 advertisements, complaints against 38 advertisements were upheld.