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Arnab Goswami, Tendulkar among speakers at IAA silver jubilee summit in Kochi

MUMBAI: The lineup of the IAA silver jubilee summit at Kochi has been announced. They include Arnab Goswami, president of news and editor-in-chief of Times Now and ET Now, and cricketer Sachin Tendulkar.

The confirmed speakers, segmented by broad topics, are based on what’s really important to marketing, advertising and media professionals.

IAA India Chapter president Srinivasan Swamy said, “To accommodate the fantastic line-up of international and Indian speakers, we are now beginning the Summit on 3rd evening itself. We are overwhelmed by the response received from some great speakers. We are now set to have the most impressive event of its kind in several years.”

The speaker list of the two-day summit includes:

-Creativity and how you can design your own future?
Cindy Gallop, the founder and former chair of BBH (Bartle Bogle Hegarty). She chaired the Cannes Glass Jury this year. There is Rob Sherlock Worldwide executive director Asatsu-DK as well.

-Social Media?
Simon Kemp, a Scotsman from Singapore, a renowned expert in bringing brands and consumers together using social media and an author. There is also Shailesh Rao of Twitter (VP Asia Pacific, Latin America and Emerging Markets).

Fernando Ortiz-Ehmann a strategist from Madrid who played a major role in launching the global brand Desigual. To add desi flavour, there is Sanjiv Puri (President FMCG ITC) on Creating a world class Global Brand from India. And to tell you how to craft brands in a connected world, there is Rahul Welde (VP-Media, Unilever, for Asia, Africa, Middle East, Turkey and Russia).

Michel de Rijk CEO Asia Pacific, Xaxis will tell you all about Programmatic and its role in the digital world. Never heard of it? Don’t worry, here’s your chance to know all about it. And there is Jeffery Cole, founder, Center for the Digital Future USA.

Sequoia Capital MD Abhay Pande will speak on where future investments will go.

-Local brands?
Sam Balsara will extract the recipe for success from Darshan Patel (first Paras, now Vini).

The future in the palm of your hand. There is from London Ralph Simon, acknowledged as one of the founders of the mobile entertainment and content industry.

-Bestselling authors?
Paul X McCarthy, author of The Age of Online Gravity, offers his take on freakonomics. You’ll figure out why economics behaves the way it does.

-India of the Future?
Amitabh Kant, Principal Secretary Government of India and now in charge of the PM’s “Make in India” initiative, delivers a keynote address.

Sachin Tendulkar, the advertising icon for the last 25 years, in conversation with Prasoon Joshi.

– Classic Disruption?
Arnab Goswami talks about why he disrupts the TV news industry.

Official gravitas to an event like this is provided by the Chief Minister of Kerala, State Industries Minister and the State Tourism Minister.

One of India’s best known mystics and spiritual gurus Sadhguru Jaggi Vasudev (coming down straight from his annual trip to Mount Kailash).

Top class entertainers.Music and dance.Traditional and modern and even folk. A smorgasbord of native Kerala cuisine.

Summit chairman Pradeep Guha said “This event will provide a great opportunity to learn, network and catch up with the who’s who of the marketing, advertising and media industry.”