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Anuradha Aggarwal to succeed Sameer Satpathy as Marico CMO

MUMBAI: Marico Limited has announced that its chief marketing officer Sameer Satpathy has resigned from his position to pursue other opportunities.

Satpathy will be succeeded by Anuradha Aggarwal as the new CMO with effect from 24 August 2015.

However, Satpathy plans to continue as CMO of the company until 15 September 2015 to facilitate a seamless transition to his successor.

Marico Ltd MD and CEO Saugata Gupta said, “Sameer has been a valued member and an integral part of Marico’s growth and transformative journey for the past decade. He has significantly contributed in building the Marico of the future; and played a key role in shaping the Marico marketing organization as it exists today.”

He added, “We have a strong marketing team and I am confident that Anuradha will successfully take over the baton from Sameer. Anuradha brings a wealth of experience to the role, with her understanding of the consumer business and her knowledge of marketing to the new-age consumer and we look forward to her valuable contribution in strengthening this team and taking Marico to newer heights”.

Prior to this role, Aggarwal was director innovations for the biscuits category for Monelez Asia Pacific.

Aggarwal is a marketing veteran who has 18 years of experience across diverse consumer businesses. She has worked with organisations like Hindustan Unilever for the first 12 years of her career, followed by Vodafone and most recently with Mondelez.

She was at the helm of many brand transformation projects including the migration of Surf, the success story of Dove hair care, re-launch of Vaseline and the re-ignition of the largest shampoo brand in India Clinic Plus. Post Unilever, Aggarwal was SVP brand communication and consumer insights with Vodafone India for 4 years.

Aggarwal joined Mondelez India Foods Ltd (formerly Cadbury India Ltd) in January 2014, as a category director for Biscuits. In her last assignment with Mondelez, she was director innovations, Biscuits category for Mondelez Asia Pacific where she was responsible for driving the future growth of the biscuits portfolio across the Asia Pacific region. Her role included leading Innovation strategy, new product development and global brand deployment in China, India, Australia, South and South East Asia.