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Amagi enters Japan with fifth sales office outside India

MUMBAI: Expanding its ad-insertion network, Amagi, the leading cloud-based TV broadcast platform, has opened its fifth sales and support office outside India in Tokyo, Japan.

The office will oversee Amagi’s progression into the Japanese TV broadcasting industry, giving TV networks in the region improved access to its channel playout and monetisation solutions.

The office in Tokyo will be managed by Shunsuke Matsuda, former executive technology officer for Future Strategies at Panasonic.

Matsuda commented, “The office creates a range of opportunities for Amagi Japan and has great potential to further deepen our engagements with the Japanese broadcasting industry.”

Till recently, Amagi had four sales offices outside India including the UK, Latin America, Malaysia and Singapore. It has corporate offices in India and Singapore.

Amagi uses cloud-based technologies to launch new TV channels, manage the entire channel playout, localise content and targeted advertisements on traditional as well as OTT platforms.

The company claims that its platforms deliver 99.99 per cent broadcast SLAs at nearly half the cost over a traditional set-up while being reliable, flexible and cost-effective.

“TV networks in Japan are looking for cost-effective solutions for OTT and traditional playout, and are seeking partners who can provide both playout and ad monetisation capabilities. Amagi’s advanced cloud-based infrastructure enables OTT and traditional broadcasters to manage their playout over the cloud as well as monetise mid-roll advertising in their content,” added Matsuda.

Amagi co-founder Baskar Subramanian said, “Japan is a key market for us and our expansion into the region is a testament to the growing confidence of TV networks in our platforms and technology. It presents us with a tremendous opportunity to work with local broadcasters to positively impact their operational efficiencies and create more avenues for channel monetisation.”

The company works with both large and niche TV networks globally, with over 1,000 installations in 10 countries.

Moreover, Amagi has established itself as the largest ad network in India selling over 30 million ad seconds. Using its patented content watermarking technology, Amagi replaces ad spots at hundreds of headends to cater to a growing market of regional advertisers.

It works with both large and niche TV networks such as Zee TV, ETV, Viacom18, Horse & Country TV, AMC Network and Bloomberg TV.