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Ad Club invites entries for Creative Abby Awards 2016
MUMBAI: The Ad Club has invited entries for the Creative Abbys 2016. The last date for entries is 23 February and campaigns brought alive during the period 1 January 2015 to 15 February 2016 will be adjudged by a reckoned jury panel.
The entry forms are available at www.theadvertisingclub.net and www.aaaindia.org. The entries need to be uploaded online on the site www.abbyawardsentries.com.
This year two new categories have been added to the Creative Abbys. New initiatives this year at the Creative Abbys are:
- Two new categories introduced are Category 26: Special Abby (Gender Sensitive) and Category 27: Young Abby
- Design vertical to have new sub-categories of Typography Design, Best Integrated Design involving 2 or more sub-categories
- Introduction of a sub-category: Computer Generated Imagery in Print Craft.
Awards Governing Council chairman Ramesh Narayan said, “This year’s Abby Awards will have three very significant improvements. Firstly, to make the awards more in line with global practices, entries for almost all categories can be uploaded online. Secondly, to reinforce the idea that ‘what’s good, is good for the industry’, there will be a special category for Gender Sensitive advertising. Thirdly, to bring youth and the future onto centrestage there will be a special Abby for entries received from Copy and Art teams under the age of 35 on the theme of how communication can help mitigate gender violence.
“These are all issues that came up in our interactions with the creative fraternity and the media, and I am pleased to say we are responding with alacrity to industry and societal needs. The young winners of this new category would not only get a coveted Abby but also be sent for the Cannes Lions festival this June, all expenses paid. This would give them a great exposure to international professionals and work.”
Goafest chairman Nakul Chopra commented, “I welcome these new developments. They are a part of our on-going effort to keep evolving and improving. The online uploading of entries will pose a technological and financial challenge but we have decided that it is important enough to implement immediately.”
Ad Club president Raj Nayak said, “To remain the gold standard of awards in India, we decided that technology, sensitive thinking and the future, all need to be addressed. I had said earlier that we could expect a lot this year, and it is beginning to show. The pre-eminent awards show in the country should show the way in every area.”
AAAI president Ambi Parameswaran said, “I am very happy that what was publicly requested on an AAAI platform (an award for gender sensitive advertising) just last year, is becoming a reality. We need to be in synch with what is being sought for. The award for young creatives is the industry’s way of nurturing young talent.”