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Ad Club Bangalore receives 1200 entries for Big Bang Awards 2016
MUMBAI: The Advertising Club, Bangalore has received a record number of entries for Big Bang Awards this year.
A total of 1200 entries were received making it the highest number of entries received in last 20 years. Keeping in mind the changing media scenario, many categories have been added this year especially in the digital, strategy and data spaces.
“The response we received this year is unprecedented and we are all gearing up for putting up a great event for our prestigious annual award night”, said Ad Club Bangalore president Sanchayeeta Verma.
“The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries”, Verma added.
The Big Bang Awards Event will be held in Bangalore on 23 September.
Malavika Harita, former president and chairperson of The Big Bang Awards Committee, said: “We have put together a jury of over 75 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Reasearch and Healthcare, to judge the record number of entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy.”
Arvind Kumar, executive director of the Bangalore Advertising Club for the past 10 years, said: “There would be a panel of judges for each category, who would judge the entries over a span of a week, online, according to pre-set criteria. The entire technology back end is managed by Global Best Awards, USA, for the fourth year in a row. The entire system is very transparent because all entries have a computer generated unique id which does not reveal the agency or entrant name. The panel of judges do not know who the other judges are in their group. This a very robust system that we follow and is unique to our club.”