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Ad agencies, marketers need to reinvent themselves: IAA Debates

MUMBAI: The IAA Debates held recently in Mumbai emphasised the need for both advertising agencies and marketers to reinvent themselves.

The second of the new season of the IAA Debates, presented by the Dainik Bhaskar Group, deliberated on the topic: ‘Agencies are not rapidly reinventing themselves to stay relevant to changing advertiser needs’.

Speaking in favour of the motion—‘Agencies are not reinventing themselves’—were Ashish Bhasin of Dentsu Aegis and Sameer Satpathy of Marico. Speaking against it were Sam Balsara of Madison and Shireesh Joshi of Godrej.

The debate was moderated by CNBC Storyboard’s Anant Rangaswami.

IAA India chapter president, Asia Pacific VP development Srinivasan K Swamy said, “The fact that some of the leading lights of the industry participated in the debate ensured that we had discussion of the topmost quality. By bringing in practising leaders of the industry, the IAA Debates has become a must-attend event from all section of the advertising, media and marketing fraternity.”

DB Corp chief marketing & corporate sales officer Pradeep Dwivedi said, “We are delighted to partner IAA Debates in bringing about discussions around current, thought-provoking subjects which have a bearing on the industry and our marketing, media and advertising community. As marketers figure out ways to maximise value from their agency engagements and vice versa, as was the subject of the recently concluded second debate of the season, we at Dainik Bhaskar remain committed to contribute to the spirit of discovery and discussion to help bring about change and evolution.”

So far, the IAA Debates have been hosted in Mumbai, Goa, Delhi, Bengaluru, Hyderabad, and Chennai. The debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, Vikram Sakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Monica Tata, Vikram Chandra, Punitha Arumugam, Ronita Mitra, and Amitabh Pande, among others speaking for and against the motion.