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Interview

‘Amazon doubles Prime subscriber base in India after launch of Prime Video’

Amazon Video India director and country head Nitesh Kripalani talks about Amazon Prime Video’s content plans, the ambition to be No. 1 in the OTT space, consumption patterns in India and the urge to work with local talent.

‘There is now no weakling Hindi GEC in the ZEEL stable’

Regional channels, FTA genre and Hindi GECs will fuel ZEEL’s ad revenue growth in FY18, says Zee Unimedia COO Ashish Sehgal. He also talks about demonetisation, the fall in GRPs of mainline Hindi GECs, and the growing importance of the southern regional-language market.

‘Sports is a pillar of growth for our future’

Sony Pictures Networks India president Rohit Gupta talks about BARC, the rise of the FTA genre, the IPL, demonetisation and sports being a big driver for the industry.

‘Sports is a genre that we are looking at’

Sports is a genre that we are looking at, said Amazon Prime Video country head Nitesh Kripalani. He also talks about the company’s content plans and the growth of the OTT segment in India.

‘Segmented brands are the future for the English genre’

Vivek Srivastava talks about the segmentation of the brands in the English genre, the need for a channel like Movies Now 2, the impact of the success of Hollywood movies on TV viewership, and the push for HD growth in the market.

‘Audience in English movie genre prefer action & adventure-driven content’

Zee business head English cluster Ali Zaidi talks about 2016, the challenges it threw up, and the company’s future growth plans for the genre.

‘If infotainment genre has to expand, it has to look at localisation’

If the infotainment genre has to grow beyond 1% of total TV consumption, channels have to look beyond global content. Sangeetha Aiyer also talks about the strategies the company adopted in 2016.

‘BARC has to reflect the correct size of the market’

Saurabh Yagnik talks about BARC, the launch of premium channels to create a two-tier market and the impact of OTT on English movie and entertainment channels.

‘We will work with local filmmakers and institutes to make high scale content’

Fox Networks Group business head, India Swati Mohan talks about the rebranding exercise, the pillars of NGC Networks India and the drive to scale up local content.

‘I support TVTs but not at the cost of TVRs’

In an interview, Madison Media, OOH CEO Vikram Sakhuja talks about TVTs versus TVRs, the impact of FTA channels on advertising expenditure, geo-targeting on TV, the IPL as a top 5 ad property and OTT platforms like Hotstar.