Posted on: 04/07/2017 09:00 AM
Amagi co-founder Baskar Subramanian talks about geo-targeted advertising, the need for broadcasters to tap into this segment and the growth of the market.
Posted on: 19/06/2017 09:07 AM
Amazon Video India director and country head Nitesh Kripalani talks about Amazon Prime Video’s content plans, the ambition to be No. 1 in the OTT space, consumption patterns in India and the urge to work with local talent.
Posted on: 23/05/2017 08:46 AM
Regional channels, FTA genre and Hindi GECs will fuel ZEEL’s ad revenue growth in FY18, says Zee Unimedia COO Ashish Sehgal. He also talks about demonetisation, the fall in GRPs of mainline Hindi GECs, and the growing importance of the southern regional-language market.
Posted on: 08/05/2017 09:44 AM
Sony Pictures Networks India president Rohit Gupta talks about BARC, the rise of the FTA genre, the IPL, demonetisation and sports being a big driver for the industry.
Posted on: 30/01/2017 08:20 AM
Sports is a genre that we are looking at, said Amazon Prime Video country head Nitesh Kripalani. He also talks about the company’s content plans and the growth of the OTT segment in India.
Posted on: 19/01/2017 09:20 AM
Vivek Srivastava talks about the segmentation of the brands in the English genre, the need for a channel like Movies Now 2, the impact of the success of Hollywood movies on TV viewership, and the push for HD growth in the market.
Posted on: 12/01/2017 09:05 AM
Zee business head English cluster Ali Zaidi talks about 2016, the challenges it threw up, and the company’s future growth plans for the genre.
Posted on: 05/01/2017 09:04 AM
If the infotainment genre has to grow beyond 1% of total TV consumption, channels have to look beyond global content. Sangeetha Aiyer also talks about the strategies the company adopted in 2016.
Posted on: 04/01/2017 08:33 AM
Saurabh Yagnik talks about BARC, the launch of premium channels to create a two-tier market and the impact of OTT on English movie and entertainment channels.
Posted on: 16/11/2016 10:52 AM
Fox Networks Group business head, India Swati Mohan talks about the rebranding exercise, the pillars of NGC Networks India and the drive to scale up local content.