13 Dec 2017
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Interview

‘Consumers are increasingly looking for something new’

While the fiction strategy is still a work in progress, it has seen some early success with ‘Yeh Un Dino Ki Baat’ and ‘Beyhadh’. The channel looks to carry forward this momentum by launching big format fiction shows like ‘Porus’ and ‘Prithvi Vallabh’.

‘Being a 100% comedy channel is very difficult’

Neeraj Vyas talks about the progress of SAB TV, the challenges of running a comedy GEC, and the growth prospects for Sony Pal.

‘We see India as one of our top five to six markets’

Keshet International (KI) CEO Alon Shtruzman, who joined the organisation in 2012, is kicked-up about the company’s prospects in Asia, in general, and in India, in particular.

‘We invest in stories which have the potential to reach 100 to 250 million consumers’

By the end of March 2018, our plan is to achieve our goal of 150 to 200 hours of programming and we are committed to doing that, says ALTBalaji CMO Manav Sethi.

‘We are looking at creating more local content for OTT platforms as well as linear TV’

2017 has been a busy year for BBC Worldwide in the country. It launched its channel Sony BBC Earth in a joint venture (JV) with Sony Pictures Networks India (SPNI). It also did a slew of content deals including with Zee Café for the block BBC First.

‘Measuring English entertainment’s viewership has always been a challenge’

In an interview with Televisionpost.com, Bhosle talks about Zee Café’s plans and the English entertainment channel environment.

‘We plan to launch six to seven shows for digital platforms in 2018’

We are hoping to increase our content hours and content offering in coming two years. Our plan is to offer atleast 10 digital shows in a year and around two fiction and non-fiction shows on television.

‘Sports channels next big step for geo-targeted advertising’

Amagi co-founder Baskar Subramanian talks about geo-targeted advertising, the need for broadcasters to tap into this segment and the growth of the market.

‘Amazon doubles Prime subscriber base in India after launch of Prime Video’

Amazon Video India director and country head Nitesh Kripalani talks about Amazon Prime Video’s content plans, the ambition to be No. 1 in the OTT space, consumption patterns in India and the urge to work with local talent.

‘There is now no weakling Hindi GEC in the ZEEL stable’

Regional channels, FTA genre and Hindi GECs will fuel ZEEL’s ad revenue growth in FY18, says Zee Unimedia COO Ashish Sehgal. He also talks about demonetisation, the fall in GRPs of mainline Hindi GECs, and the growing importance of the southern regional-language market.