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‘Segmented brands are the future for the English genre’


Vivek Srivastava talks about the segmentation of the brands in the English genre, the need for a channel like Movies Now 2, the impact of the success of Hollywood movies on TV viewership, and the push for HD growth in the market.

‘Audience in English movie genre prefer action & adventure-driven content’


Zee business head English cluster Ali Zaidi talks about 2016, the challenges it threw up, and the company’s future growth plans for the genre.

‘If infotainment genre has to expand, it has to look at localisation’


If the infotainment genre has to grow beyond 1% of total TV consumption, channels have to look beyond global content. Sangeetha Aiyer also talks about the strategies the company adopted in 2016.

‘BARC has to reflect the correct size of the market’


Saurabh Yagnik talks about BARC, the launch of premium channels to create a two-tier market and the impact of OTT on English movie and entertainment channels.

‘We will work with local filmmakers and institutes to make high scale content’


Fox Networks Group business head, India Swati Mohan talks about the rebranding exercise, the pillars of NGC Networks India and the drive to scale up local content.

‘I support TVTs but not at the cost of TVRs’


In an interview, Madison Media, OOH CEO Vikram Sakhuja talks about TVTs versus TVRs, the impact of FTA channels on advertising expenditure, geo-targeting on TV, the IPL as a top 5 ad property and OTT platforms like Hotstar.

‘Fragmentation in TV viewership brings down prices as well as reach’


In the first part of the interview, Madison Media, OOH CEO Vikram Sakhuja talks about the TV ad scenario, the impact of BARC data on different genres, the performance of non-cricket sporting properties and the challenges of fragmentation.

‘We’ll have fair negotiations with the BCCI on IPL rights’


SPNI CEO NP Singh talks about the IPL, the rights fee, the mini IPL, the alliance with ESPN, domestic leagues, the need for sports broadcasters to have a spread of non-cricket sporting properties and the challenge to up subscription revenues.

‘Ortel’s growth goes to prove that last mile is a scalable model’


Ortel Communications president & CEO Bibhu Prasad Rath talks about the last mile model, subscriber growth, acquisition price of LCOs, carriage revenue, content cost and RIO.

‘Doubt if Indian broadcasters who have OTT platforms will want to do content deals with Netflix’


Will Netflix’s entry shake up the Indian OTT market? In an interview, Netflix’s Jonathan Friedland reveals about Netflix’s India plans.