MUMBAI: The India Chapter of the International Advertising Association (IAA) is inviting entries for the third edition of its coveted IndIAA awards.
Launched in 2015 and positioned as the awards “for real creative advertising, backed by real budgets”, they will once more have an all-star jury of CEOs who have judged advertising in the real world.
The jury Chair for the last two years were Harish Manwani of Unilever in 2015 and D. Shivakumar of Pepsi in 2016.
IndIAA awards chairman Pradeep Guha said, “Advertising campaigns that were released between 1 July 2016 and 30 June 2017 will be honoured in multiple product and service categories. To qualify for the Award the campaign should have film (TV or Digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a new comer) would be awarded. The awards ceremony would be in Mumbai in September 2017.”
Said IAA India Chapter president Neeraj Roy, “This is an initiative to reward truly creative advertising and I am confident it will build on the respect and popularity it has built up during the last two years. Last year’s award presentation ceremony saw the biggest names in advertising and marketing assembling to salute real hard-working advertising. There will be no entry fee”.
IAA Global senior vice president Srinivasan Swamy said, “At the IndIAA awards event, just like last year, you will see campaigns that have been watched and loved, and have gone on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies who contributed to the success of the campaign”.