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Seven3Sports secures broadcast deals for Fifa WC in South Asia

NEW DELHI: Sports media company Seven3Sports, which had got the media rights to distribute Fifa World Cup in South Asia outside India, has licensed broadcast rights to private and public broadcasters in five markets.

Seven3Sports sold the rights to Ten Sports and Pakistan TV in Pakistan; Sri Lanka Rupavahini Corporation in Sri Lanka; Gazi TV, Maasranga TV and Bangladesh TV in Bangladesh; Nepal TV and Kantipur TV in Nepal; and Maldives Broadcasting Corporation and Island Broadcasting Company in Maldives.

Seven3Sports founder and chief executive officer Jatin Ahluwalia said, “We are delighted to take this biggest sporting competition in the world to many more homes across Indian subcontinent countries (excluding India) and want to thank MSM for trusting our vision and for their faith in our abilities to deliver sub-license arrangements.”

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