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Samsung launches soccer WC campaign
MUMBAI: Samsung Electronics Co. Ltd, a leader in digital technologies, has launched a football theme campaign for its newest flagship device, the Galaxy S5, in the country.
The global consumer marketing campaign, titled Galaxy 11, features 13 top football players from around the world using Galaxy S5 and other Samsung devices in an attempt to save the planet from alien domination in a football match.
Samsung India VP marketing, mobile and IT Asim Warsi said, “Samsung’s marketing history has been about creating unique campaigns and this new campaign embodies the same philosophy by combining the best of two worlds – Technology and Sports. To further encourage consumer engagement and celebrate the spirit of the football season, we have launched exciting consumer offers including free trips to Europe and other attractive advantages for our consumers.”
The new campaign captures the intense training regimen of three of the best football players in the world – Lionel Messi, Cristiano Ronaldo and Wayne Rooney – supported by the Samsung Galaxy S5. Samsung devices equipped with features like water-resistant functionality, faster auto-focus, heart rate monitoring and dedicated fitness tools, allow players to perform at their very best.
Samsung has also launched a consumer promotion offer for a free trip to Europe. Among the consumers who purchase a Galaxy S5 till 15 July, 11 winners will get an opportunity to win a sponsored trip to watch Lionel Messi and Cristiano Ronaldo in action in Europe. In addition, consumers are being offered delightful schemes such as Rs 10,000 exchange value on their old smartphone, pickup – drop care service and one time screen replacement on purchase of Galaxy S5.
To support this campaign, Samsung has also released the Galaxy 11 Anthem to celebrate the unifying spirit of sports and fervent ardour of football enthusiasts across the country. The video has been shot by noted music video director Chris Sims of DNA (Usher and Christina Aguilera) working with famed choreographer Jamaica Craft to create the upbeat football “dance” for this summer. Fans can also enjoy this lyrical and edgy anthem with the “Football Will Save the Planet” music video.
The Galaxy 11 squad comprises Lionel Messi (Argentina captain), Cristiano Ronaldo (Portugal), Wayne Rooney (England), Mario Gotze (Germany), Oscar dos Santos (Brazil), Wu Lei (China), Stephan El Shaarawy (Italy), Victor Moses (Nigeria), Radamel Falcao (Colombia), Lee Chung-Yong (South Korea), Iker Casillas (Spain), Landon Donovan (United States), Aleksandr Kerzhakov (Russia) and Franz Beckenbauer (Germany manager).