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Coca-Cola Happiness Flag unveiled in Brazil

MUMBAI: The Coca-Cola Happiness Flag, which is being touted as the world’s largest ever Photomosaic flag, was unveiled at Arena de Sao Paulo.

Coca-ColaFeaturing more than 219,000 fan images from 207 countries, the flag will include the images of 13,000 Indians who sent their photos between January 2014 and 12 May 2014. Thus, at least 13,000 photos of Indians will be seen at Arena de Sao Paulo, even if the persons themselves may not physically make it to the stadium tonight.

Over 65,000 fans at the Arena de Sao Paulo and an estimated global audience of over 1 billion people will see the unveiling of the Coca-Cola Happiness Flag, showing the power of football to bring people from different backgrounds and beliefs together.

The number of entries sent from India for the Coca-Cola Happiness Flag is the second highest and next only to the number of entries received from Brazil. Indians have left countries like Germany, Argentina, Spain and Italy far behind in terms of entries sent.

Designed by Brazilian artist Speto and Argentinian artist Tec, the Coca-Cola Happiness Flag brings to life the power of football to bridge social, cultural, racial, gender, economic and geographic divides.

The digital Photomosaic has been done by the world-renowned Robert Silvers, CEO of Runway Technology and inventor of the Photomosaic technology. The flag measures 67m x 45m and is the size of a football field.

The Coca-Cola Happiness Flag is part of the many programmes that the company is leading to make the Fifa World Cup 2014 an inclusive sporting event.

Spanish soccer star Andres Iniesta and other personalities from around the world, such as Ryan Seacrest (host of ‘American Idol’) and Alex Morgan (gold medallist and American soccer player), have also uploaded their image for the Happiness Flag.

Consumers can visit to see where their image ended up on the final design. Following the unveiling of the Happiness Flag, an innovative digital platform,, will house a digital replica of the flag and using Google technology will allow fans to pinpoint their exact photo on the flag, as well as to discover other amazing facts about the story of the flag and how it was created.

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