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‘Cafe Rio’ on Six amplifies WC frenzy using Reliance MediaWorks facility
MUMBAI: From social networking sites to advertisements to sports bars, the 2014 Fifa World Cup fever is everywhere. And this year, for the first time, Reliance MediaWorks (RMW) has joined hands with Multi Screen Media (MSM) for this mega event. MSM is using RMW’s state-of-the-art facility at Filmcity to shoot ‘Café Rio’, a primetime football wraparound show that is being aired on Sony Six.
‘Café Rio’ is a primetime show where experts from the football field and some football legends come together to offer in-depth analysis of player forms, group standings, strategies and the matches being played. With a combination of sports and entertainment, this show promises to captivate both the football purists and enthusiastic viewers. The line-up is promising including Peter Crouch, Robbie Fowler, Peter Shilton, Mikael Silvestre, Ellyse Perry, Sunil Chhetri and John Abraham.
For this one month-long programme, keeping in mind the stringent requirements that involved several elements including live stadium action and studio programming on a daily basis, the entire consolidation was done at the RMW studio facilities so that the seamlessly integrated programme is available to millions of football fans on a daily basis.
Availability of infrastructure, onsite technical support, high standards of quality and security—all within the reach at a convenient location like Filmcity was the key reason that made this the preferred choice.
Known for their Hollywood-benchmarked infrastructure, RMW currently offers four sound stages for all production requirements for broadcast, film, TVCs and events. The new set of four stages having the same technical specifications will be operational by September 2014.
MSM executive VP, Six business head Prasana Krishnan said, “2014 Fifa World Cup is without a doubt the most anticipated event of the year. In order to deliver the very best to our viewers, we had to ensure that everything that goes into the creation of the content is of the very finest quality. Thereby, our preferred choice of high technology studio facility was Reliance MediaWorks.”
Reliance MediaWorks CEO Venkatesh Roddam said, “After our repeated successful collaboration for Pepsi IPL Extraaa Innings, we are partnering with Multi Screen Media yet again for ‘Café Rio’ this time. They constantly offer path-breaking programming concepts to the discerning viewers and we, at Reliance MediaWorks, are happy and proud to be associated in this first of its kind programming initiatives for football in India.”