MUMBAI: The first four One Day Internationals (ODIs) between India-South Africa garnered 170 million hits on digital from across India, video on demand (VoD) service SonyLIV has claimed.
The average time spent between 1-10 February was 32 minutes, with the interactions hitting a high of 255 million.
Earlier, SonyLIV had claimed that the recently concluded three-match test series between India-South Africa saw an average time spent viewing in excess of 30 minutes.
The Test series, which ended 2-1 in the favour of Proteas, had elicited 125 million interactions and 105 million hits. The series saw an overall watch time equivalent to more than 960 years of watch time with views coming from across the length and breadth of the country, SonyLIV claimed.
With a target audience of mobile-first sports millennials, viewership was divided among 92% male and 8% female with nearly 80% of viewership in the 18-34 age group.
Launched in January 2013, SonyLIV has over 37 million app downloads.