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FICCI’s ‘Frame Your Idea’ holds 3,000 meetings between creatives and producers

MUMBAI: Frame Your Idea (FYI), under the aegis of FICCI Frames, saw over 3,000 meetings between 300 writers/idea owners and over 70 producers/studios/broadcasters as part of FICCI Frames 2016.

These 3,000 meetings were across the categories of film, animation, TV, documentary, and the newly added digital and finished content.

The 70 or so FYI panellists consisted of content teams of producers, directors, studios, broadcasters and content aggregators, looking for that next big idea, story, script or finished content that they would want to grab and put out there.

In 2015, FICCI conceived and executed FYI with the intention to create access for creative minds to pitch their ideas, stories or scripts to content producers.

The forum was unveiled in 2015 at the 16th edition of FICCI Frames, an annual event that serves as a link between the media and entertainment industry and the policy makers.

Last year, out of the 650 meetings between 200 idea owners and 20 content producers (producers/broadcasters/studios), Siddhanta Ashdhir, an engineer turned writer/entrepreneur, and Nihit Bhave, a former journalist, were signed on as screenplay writers by a leading studio and a heavyweight producer. Disney/UTV and Phantom Films were the two players which spotted and picked up the two fresh writers.

In 2016, with the participation of international (Turkey, Nigeria, USA) as well as national creative minds, FYI made itself the only platform in the country of its kind and scale.

‘Frame Your Idea’ 2016 panellists:

Feature Film

Balaji Motion Pictures Rajkumar Hirani Films
Cinestaan Film Company Relativity Media
Dharma Productions Rohit Shetty Productions
Disney Films ROMP
Drishyam Films RSVP (Ronnie Screwvala)
Emmay Ent. & Motion Pictures Salman Khan Films
Film Karavan Shemaroo Entertainment
Fox Star Studio Tips Industries
Geetha Arts
Trinity Pictures – Eros
International Media
India Stories Viacom18 Motion Pictures
John Abraham Productions Video Palace
Kabir Khan films Von Ryans Entertainment
Macguffin Pictures Wiz Films (Wizcraft)
Phantom Films
Vishesh Films


BBC Worldwide India Phantom Films
Beyond Dreams
Star Plus
Dhaval & Gurodev productions
Life OK
Mumtaz Saba Productions


Cartoon Network
Shemaroo Entertainment
Toonz Media Group
Whacked Out Media
Green Gold Animation
Whizkids Media


ALT Balaji
Amazon Prime Video, India
Beyond Dreams
Silly Monks Entertainment
Emmay Ent. & Motion Pictures
Sony LIV
Film Karavan (for Netflix)
Toonz Media Group
Trinity Pictures – Eros International Media
Kabir Khan Films
Whacked Out media
Relativity media
Wiz Films (Wizcraft)
Sikhya Entertainment


Nat Geo
Film Karavan

Finished Content
Cinestaan Film Company
Shemaroo Entertainment
Film Karavan
Sony LIV
Dhaval & Gurodev productions
Viacom18 Motion Pictures
Rajkumar Hirani Films
Vista India

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