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Monetisation worries aside, Indian gaming sector to see steady growth


The Indian digital gaming market is likely to grow at a CAGR of 13.8% from Rs 26.5 bn in 2015 to Rs 50.7 bn in 2020.

The new-age content celebrities

Advertisers can no longer ignore the digital medium and the audiences that the new-age content creators are capturing.

Digital video consumption to explode in India as multiple players gear up for expansion


Digital video consumption will see exponential growth in India. Monetisation, bandwidth and content will have to fall in place for a successful ecosystem.

Monetising digital platforms is still tough

While the digital medium has become a powerful giant, the majority of advertisers aren’t dishing out the kind of spends they should do.

I&B secretary Sunil Arora on news channel ownership, cable TV digitisation and FM radio


The government will not be in the best position to clamp down on news channels who have dubious interests as it will be accused of intervening in the industry’s affairs. The industry body rather should take a firm stand on the issue, I&B secretary Sunil Arora said.

New-age companies helping content creators leverage tech to monetise content

New-age companies explain how their products are allowing content creators to leverage technology to customise videos and monetise content.

FICCI’s ‘Frame Your Idea’ holds 3,000 meetings between creatives and producers

These 3,000 meetings were across the categories of film, animation, TV, documentary, and the newly added digital and finished content.

How to make sports leagues successful


After IPL, a slew of sports leagues have mushroomed, from kabaddi to soccer and badminton. How to make India a feasible multi-sport nation?

Stronger laws needed to combat online content piracy


Laws will have to be strengthened to tackle piracy in India. Sai Krishna referred to the Telengana Intellectual Property Crime Unit to block pirate websites and suspend their licence.

Weighing the new rating system under BARC


Is the BARC data too volatile? Why vigilant squads are set up? Should BARC report pay channels and FTA channels separately? Should data for niche channels be reported on a four-week rolling average?