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Tata Sky to launch HBO On Demand for premium subscribers of HBO

MUMBAI: DTH operator Tata Sky is all set to launch HBO On Demand for its HBO premium channel subscribers at no additional cost. The offer is for subscribers of HBO Hits HD and HBO Defined HD.

The new offering of HBO On Demand will be available on Tata Sky from 21 March.

Based on the model of subscription video on demand (SVOD), HBO On Demand will give HBO premium subscribers access to a wide selection of HBO original content with the convenience to watch what they like and when they like. HBO Hits and HBO Defined are distributed in India by Turner International.

Tata Sky chief content and business development officer Paolo Agostinelli said, “Apart from just bringing entertainment to their homes, now our subscribers can enjoy the programmes showcased on HBO premium channels at any time that is convenient to them. Moving with times, we are aware of the changing consumption patterns of our viewers, hence we are pleased to launch the first ever HBO On Demand model in India.”

During launch, subscribers can view all seasons of popular HBO shows like ‘Game of Thrones’ (Seasons 1–3), ‘True Detective’ (Season 1) and ‘Banshee’ (Seasons 1–2). Thereafter, additional content including HBO Original Series and movies will be added on an ongoing monthly basis, thus allowing subscribers to view them at a time of their choice, completely ad free.

Turner International India senior director network and content distribution Kishan Cheranda said, “HBO and Turner have always been ahead of the curve with innovations on content delivery that are designed to entertain consumers like never before. We have received a very enthusiastic response from the discerning subscribers of HBO Defined HD and HBO Hits HD, and are very happy to now extend their premium ad-free television viewing experience with the additional feature of HBO On Demand on Tata Sky.”

Catering to movie lovers, HBO Defined is a 24-hour ad-free premium programming subscription service and presents latest Hollywood movies and award-winning HBO Originals.

HBO Hits is a 24-hour ad-free premium subscription service that indulges the viewers with genre-driven anchors and iconic HBO Original series and Bollywood blockbusters.

The two channels showcase Hollywood and Bollywood content through HD feeds on Tata Sky’s channel numbers 358 and 360 respectively. Tata Sky subscribers can enjoy the channel in dual language for select movie titles. Subscribers can also enjoy the premieres of latest blockbuster movies at a price of Rs 99 per month.