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Tata Sky partners Suniel Shetty to launch interactive service for fitness enthusiasts
MUMBAI: Direct-to-home (DTH) operator Tata Sky has teamed up with Brilliant Living TV, a Suniel Shetty and Adarsh Gupta initiative, to launch a fitness-based interactive service called ‘Actve Fitness’.
It will be a 24X7 full-screen service, accessible at a fee of Rs 59 per month in Hindi and English.
The first-of-its-kind fitness training service on a DTH platform will enable subscribers to access a world of fitness experts that train the country’s film-stars, from the comfort of their homes.
The interactive service was launched by Bollywood star Salman Khan in the presence of Shetty, Gupta and Tata Sky chief commercial officer Pallavi Puri.
“There is a growing desire to find solutions that help manage the challenges of a fast-paced and demanding lifestyle. Staying fit and healthy is one of the top priorities. However, not everyone has access to right exercising regimes or trainers across the country. It is this insight that triggered the Actve Fitness service, where we offer celebrity fitness experts who will help our subscribers to stay fit. A smarter and personalised way to take control of one’s health from the comfort of your homes,” Puri said.
The service will see fitness trainers like Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali, Grand Master Shifuji and others sharing workout, yoga sessions, self-defence and celebrity fitness tips that any individual can follow at home, without the need of any professional equipment.
The interactive service will also allow one to set a weight tracker and check the calorie counter for the kind of food they consume.
“Brilliant Living TV is delighted to be associated with Tata Sky to bring Actve Fitness to Indian homes. Our focus has been on creating passion and excitement for fitness among all Indians by guiding them through fitness exercises such as workout videos, yoga and meditation. Now for the first time, these services will be available to viewers at home through a DTH platform,” Brilliant Living TV founder director Adarsh Gupta said.
The daily training programme comprises video tutorials and practice sessions in yoga, workout, nutrition, self-defence and meditation practised by the industry leaders with anecdotes and insights.
Brilliant Living TV mentor Suniel Shetty said, “My passion was to extend a fit and healthy lifestyle to people around me. With the inception of Brilliant Living TV, we could gather the industry experts under one roof and with the help of Tata Sky Actve Fitness, we are able to reach out to the mass. Continuing my effort, I am now looking forward to a healthy India in the near future.”
Features of ‘Tata Sky Actve Fitness’:
Each day of the week will focus on a different body part, making the regime a holistic one.
- Monday: Full Body Day
- Tuesday: Lower Body Day
- Wednesday: Core & Abs Day
- Thursday: Upper Body Day
- Friday: Stretch & Breathe Day
- Saturday: Best of the Week
- Sunday: Rest day
Every day, there will be a 30-minute video episode within each of the categories which the subscribers can choose to follow for their daily dose of wellness.